WORK OPTION: Hybrid
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
Position Summary
The NBA is seeking a qualified candidate for the position of Brand Strategy Professional. Duties include working with groups across the organization and outside to ensure the brand is accurately depicted in all forms of NBA and partner-produced content and promotion. The individual will also be responsible for maintaining the NBA’s foundational brand elements including the NBA’s mission, values, personality and tone of voice and elements of the global visual identity system and guidelines. The position also entails development of positioning and messaging for key tentpoles, platforms and initiatives to inform creative development and execution.
Major Responsibilities
- Brand stewardship, responsible for managing and protecting the NBA brand, including maintaining and reinforcing the NBA’s mission, values, brand personality, and tone of voice as foundational elements.
- Present the NBA brand components to key internal and external constituents including marketing, media, and retail partners and their agencies.
- Develop messaging for key tentpoles and initiatives and presenting them to internal and external stakeholders.
- Evaluate and provide direction and feedback on creative executions and other go-to-market activations.
- Manage the campaign testing process, working closely with the Consumer Insights team and Advertising to analyze fan research and identify actionable insights to improve campaign performance.
- Develop briefs to help guide concept and creative development for all tentpoles, serving as a resource for agency partners and internal creative teams.
- Assist in the management of the NBA’s visual identity system and brand guidelines,
- Manage the day-to-day operation of the NBA’s Brand Portal, populating content including style guides, logo updates and updated brand guidelines as well as managing the vendor relationship.
- Represent the Brand Team in the internal Business Review process, reviewing partner creative for proper brand alignment and offering recommendations when necessary.
- Review third-party footage requests including those for documentaries, films and television programs, working with Footage Licensing and Content on brand alignment and approvals.
- Perform other related duties as assigned.
Required Education/Professional Experience
- Bachelor's Degree or equivalent experience
- At least 10 years of marketing strategy related work experience.
- At least 4 years of experience in the sports, entertainment, agency or branding industries.
Required Skills/Knowledge Attributes
- Strong understanding of branding principles.
- Strong written and oral communication skills.
- Experience in strategic planning and copywriting.
- Ability to work under demanding deadlines and within a fast-paced environment.
- Strong organizational, problem solving and decision-making skills.
- Strong attention to detail.
- Comfortable leading multiple tasks simultaneously.
- Strong interpersonal and relationship building skills.
- Independent and self-motivated.
- Marketing strategy and branding experience a plus.
- Familiarity and/or hands-on experience with the Frontify brand management platform (preferred).
Salary Range: $135,000 - $155,000
Job Posting Title: Director
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
