Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.
Salary Range
$126,000.00 - $164,000.00
What’s the role?
The Product Marketing team at Etsy plays a critical role in driving customer growth and loyalty by developing compelling narratives and go-to-market strategies for new products and features. We partner cross-functionally to bring these innovations to market and drive engagement post-launch.
As the Senior Product Marketing Manager, you will work at the intersection of consumer product development and marketing. You will be leading new product go-to-market strategy, product activation, and maximizing the lifetime value of our buyers at all stages of the funnel. In this role, you will be working with product teams who are responsible for designing and building experiences within our Etsy app.
To be successful in this role, the Senior Product Marketing Manager will be a key partner in helping product teams articulate customer value and plan effective product delivery and launch, while also advocating on behalf of marketing to ensure that product road maps support marketing strategies. You’ll operate in a highly cross-functional role, partnering closely with Product, Engineering, Design, Brand, Content, Analytics, Research, and Marketing to improve the buyer experience through holistic and targeted marketing design to drive trial, engagement, and retention.
This is a full-time position reporting to the Sr. Manager, Product Marketing. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.
This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.
What’s this team like at Etsy?
- Join a successful, fast-paced team that is passionate about connecting buyers with sellers and ensuring that they love to buy on the Etsy app.
- Product Marketing bridges work across a multitude of cross functional teams in Product and Marketing; you’ll join a team who has excellent relationships and a unique purview of Etsy
What does the day-to-day look like?
- Drive the app-focused product marketing strategy for driving app downloads and engagement, with a focus on DAU (daily active users) and other key app metrics.
- Partner with product, marketing, and brand teams to determine how to market key app features and launches to drive adoption and engagement, especially across core global markets.
- Analyze and interpret data to assess the performance of marketing campaigns, identifying trends, insights, and opportunities to optimize app download and engagement efforts.
- Drive clear positioning and messaging that articulates the unique value of Etsy’s app for buyers, ensuring that key app benefits are communicated effectively.
- Leverage data, research, and competitive analyses to uncover insights to optimize the app experience and influence the product roadmap based on the largest opportunities for growth.
- Collaborate on marketing campaigns focused on driving app downloads and increasing app retention, working closely with channel owners and the broader marketing team.
- Set clear, measurable goals for app-focused marketing efforts, regularly tracking progress and optimizing campaigns to maximize impact.
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
Qualities that will help you thrive in this role are:
- 4+ years of consumer product marketing experience, preferably operating in a multi-market or global role.
- Ability to use quantitative reasoning skills to inform strategies and tell a strong narrative. Proficiency in SQL preferred.
- Strong command of quantitative and qualitative user research methods and applications, fluent in using data to make decisions, experience with growth marketing tactics, and deep experience partnering with B2C consumer product teams.
- Experience simplifying complex concepts into impactful marketing
- Track record of driving strong growth and results through product marketing strategies and campaigns
- Experience collaborating with and influencing cross-functional teams while maintaining great relationships
Additional Information
What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.
Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.
