Please only apply if you have the must-have requirements listed below:

NYC based
Open to 3-4 days/week in-office
10+ years of consumer start-up / scale-up marketing experience
Experience in both brand marketing and communications. At this time, we will not accept applicants that lead just brand marketing or just communications.

About the role:

Our client is looking for a visionary, creative, and strategic Senior Director of Brand and

Communications to lead the direction and amplify the brand as we continue to grow

rapidly.

As a senior leader on the marketing team and working closely with the CEO, you’ll be

responsible for all aspects of brand and communications strategy, including external and internal comms, thought leadership, core brand and messaging strategy, brand channels, and

multi-channel campaign development.

Your role will be central to building out our consumer brand and communications strategy, as well as our B2B and executive thought leadership. You'll partner with every part of the business—marketing, product, sales, account management, CX—as well as our client partners to evangelize what makes the company so groundbreaking for both consumers and companies alike. The ideal candidate has a strong track record of brand-building and leading successful communications strategies at multiple high-growth, fast-paced startups and is excited about the prospect of defining an entirely new category in a fun and disruptive space.

Key Responsibilities:

● Strategic Leadership: Provide the leadership, strategy, and vision to develop and execute

a comprehensive brand and communications strategy that elevates the brand

position and awareness across both consumer and B2B markets.

● Team and Agency Management: Lead and mentor a small but highly effective team,

including one direct report, external agencies, and contractors, ensuring alignment with

company goals and maximizing their potential.

● Brand Development: Shape the core brand identity and messaging strategy, ensuring it

aligns with company values and resonates with both internal and external audiences.

● Brand Channels: Oversee our presence across key owned brand channels like organic

social and influencer while helping to shape our new channel testing strategy

● Communications Oversight: Lead all facets of communications, including consumer and

B2B, codifying key thought leadership topics, and building out executive communications

strategies that elevate the company and CEO’s profile.

● Campaign Development: Direct the development of integrated, multi-channel campaigns

to increase cultural relevance, awareness, and conversion, driving both consumer and

B2B growth.

● Market Insight and Consumer Research: Monitor market trends and the competitive

landscape to inform brand strategy and ensure the brand maintains its first-mover

position in the market.

● Brand Stewardship: Serve as a steward of the brand internally and externally, ensuring

consistency across all channels and that the brand personality is reflected in all

communications and interactions.

● Content Strategy: Oversee the creation of compelling content across all key channels,

including digital, social, PR, and traditional media, ensuring consistency and alignment

with brand messaging.

● Internal Communications: Develop and implement an internal communications strategy

that fosters brand advocacy and alignment across all levels of the organization.

About You:

● Cross-Functional Leadership: Outstanding leadership skills with the ability to work with

different stakeholders and teams at all levels, across functions, and drive change.

● Strong Communication and Executive Presence: You have excellent written and verbal

communications skills with the ability to distill complex technical concepts into clear and

intuitive communications.

● Bias for Action: You move quickly and don’t overthink things when they don’t need to be.

● Scrappy: You’re willing to get your hands dirty and think creatively to get things done in

an early stage startup environment

● Take Ownership: You own your results – the good and the bad – and take insights and

learnings to heart that can continue propelling your work forward.

● Expert at Your Craft: You’re a seasoned brand and comms marketer who comes to the

table with a point of view, deep expertise, and strong industry contacts.

● Thrive in Ambiguity: You’re used to making sense of open and less structured mandates

and turning them into something successful.

● Humility: You have an opinion, but aren’t afraid to be proven wrong and are open to

suggestions on what tool or technique is best to most efficiently solve a problem.

● A minimum of 12 years of experience in brand and communications roles, with several

years spent in leadership positions at high-growth startups.

Creative People jobs

Sr. Director of Brand Marketing + Communications