Frette, the leading provider of luxury linens to the finest hotels and homes worldwide, is seeking a Digital Marketing Coordinator to join the team.

The Digital Marketing Coordinator is responsible for developing strategies that drive new customer acquisition and retention in Frette’s main business channels: E-Commerce, Hospitality, and Retail. The role will help brief in creative assets, manage communications with external partners, hand off creative assets, and analyze audience and creative performance.

Responsibilities include but are not limited to:

Strategize and execute media plans that support E-Commerce, Hospitality, and Retail Store growth
Collaborate with E-Commerce, CRM, and Retail Marketing teams to develop and activate plans that support new customer acquisition and customer retention
Manage communications with external vendors (Google, Meta, media agencies, etc.)
Work closely with graphic design to brief in creative assets each season
Collaborate with marketing manager to develop weekly and monthly reports
Build out UTM tracking codes for marketing channels managed internally
Work with Marketing, eCommerce, and external partners teams to ensure timely delivery of creative assets
Track Digital Marketing KPIs and use them to create actionable insights
Schedule email and SMS marketing campaigns
Monitor email and SMS customer databases with the CRM team
Maintain an understanding and awareness of competitor activity, and relevant industry and technical knowledge
Ad hoc projects to support Marketing, and business channels like Hospitality, E-Commerce, and Retail Stores

Desired Skills and Experience:

Minimum 1-2 years’ experience in E-Commerce and/or Digital Marketing (luxury goods focus a plus)
Understanding of digital marketing channels especially Email and SMS
Understanding of current Digital Marketing and E-Commerce best practices and technological capabilities
Experience working with Google Analytics (or similar platform) and an E-Commerce platform (Salesforce Commerce Cloud & Shopify a plus)
Strong knowledge of Word, Excel, and PowerPoint
Knowledge of HTML and Adobe Photoshop (or similar photo editing tool) a plus
Must be resourceful, collaborative and a creative solution-seeker

Frette jobs

Digital Marketing Coordinator