RainFocus, one of the most innovative software companies, is in search of an exceptional Digital Marketing Manager. About RainFocus RainFocus cares about its employees, customers, and the world in which we live. Our rapidly growing team serves Fortune 500 companies like Adobe, Cisco, IBM, Oracle, VMware, and others to prepare and execute in-person, virtual, and hybrid events, across the world. Those events are delivered through our industry-disrupting software platform, with groundbreaking business intelligence, to elevate the attendee experience, streamline event operations, and accelerate marketing results. We are well-funded, growing fast, and building a company that is changing the market — it will be challenging, fun and exciting. About the Role As a Manager, Digital Marketing you will lead the strategy for lead acquisition programs, paid campaigns, and digital activities across RainFocus’ online platforms, and is responsible for bringing to life the digital marketing strategy to deliver against key performance indicators (KPIs) and business goals. The Manager works in close collaboration with internal teams to understand and recommend how internal workflows should align to marketing strategies in terms of generating awareness, bringing new leads, increasing user engagement, and actively moving users through the funnel. In this capacity, the Manager also defines key metrics to measure channel effectiveness and optimize paid efforts to deliver return on investment (ROI), and act as a change agent across stakeholders to implement optimizations and best practices. Essential Responsibilities - Oversee paid digital campaign channels and performance, including but not limited to Google Adwords, Demandbase, and social platforms like Facebook, LinkedIn, and Youtube - Create successful, repeatable campaign strategies in partnership with Marketing teams, including targeting recommendations, channel distribution, and post-lead acquisition workflow to drive optimal conversion rates, meetings, and pipeline - Forecast results/targets utilizing real-time platform and Customer Relationship Management system (CRM) data to assist internal teams with budget allocation and strategic planning - Prepare and report in a regular cadence performance for campaigns, channels, KPIs, and business goals and highlight key areas of importance and recommended optimizations - Establish and maintain a testing strategy across all properties, including ad creative, landing pages to prove hypotheses and scale improvements, learnings across marketing teams - Make recommendations on the ongoing website strategy, including technical and content recommendations, to improve SEO, user experience - Manage various campaign requests in a timely manner across marketing stakeholders, including agency timelines, review coordination, and performance reporting - Support internal teams with the delivery of acquisition and business goals - Maintain a deep understanding of the competitive landscape across RainFocus’ business lines to identify gaps and take advantage of opportunities - Develop and define metrics, procedures, and workflows in collaboration with applicable stakeholders to launch campaigns, track performance, and drive efficiency - Benchmark current marketing activities, practices, performance, and develop a long-term strategy and associated recommendations for continual improvement. Required Skills and Experience - Bachelor’s degree required (in Marketing, Marketing Analytics, Business preferred); or an equivalent combination of education and experience - A minimum of 3 years of digital marketing experience; agency experience a plus - A minimum of 3 years’ experience in a B2B marketing environment - Hands-on experience with Google AdWords, Facebook, and LinkedIn - Experience translating campaign goals to multi-channel, digital strategy targeting key personas - Strong collaboration and leadership skills, with the ability to work cross functionally and bring alignment amongst stakeholders - Advanced analytical and storytelling skills - Advanced knowledge of search engine marketing and SEO best practices - Experience reporting on marketing performance, and communicating marketing insights that impact sales outcomes - Strong project management skills and ability to manage competing priorities and deadlines - Proficient with Google Analytics and other web analytics reporting platforms - Strong written, verbal communications and presentation skills - Experience with ad and content syndication platforms preferred (i.e. Youtube, Bing Ads, or ABM-providers) - Experience with marketing automation and CRM platforms preferred (i.e. Marketo, Salesforce, Drift) - Demand generation or customer lifecycle marketing support experience preferred Additional Information Why work at RainFocus? At RainFocus we delight millions of attendees at large-scale events by delivering better insights, experiences, and marketing. We were able to pivot our product and services offering in 2020 to continue growing and serving new clients and events. As a member of the RainFocus team, you will have the opportunity to experience first-hand the impact of our platform at events around the world. Additionally, RainFocus offers competitive salaries, competitive benefits, 401k, generous PTO, and countless other team building activities. What are you waiting for? Apply today! We need more talented, hard-working, fun-loving team members just like yourself!
