AllSTEM Connections is hiring for one of our prestigious clients. Please make a note of the details below and kindly let me know if you would like to pursue this opportunity further
Title: Senior Director, Subscriber Acquisition
Pay rate: USD 75.00 /hr - USD 93.75 /hr
Hyrbrid Schedule
Location - NEW YORK, NY 10036
Start date: 11/18/2024
End date: 3/14/2025
This position is hybrid- 3 days in office (Tuesday, Wednesday, Thursday) and 2 days WFH*
Job Summary
JD -
Qualifications:
MUST HAVE: 12+ years of results-driven digital marketing experience including a focus on customer
acquisition- experience forecasting with Finance and Data teams a plus
MUST HAVE: Experience managing a team- they will manager a team of acquisition marketing professionals, fostering a culture of innovation.
MUST HAVE: Excellent communication skills- ability to work with senior level marketing stakeholders.
Experience working with product teams
ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends
and emerging opportunities
Hands-on experience developing and reporting on creative metrics and KPIs for business
goals as well as process improvement projects
Excellent planning, problem-solving and analytical skills with the ability to evaluate and
resolve challenges
Experience seeking out opportunities for collaboration with the wider team and
communicating effectively across department
Responsibilities:
Execute comprehensive acquisition marketing strategies and tactics for WSJ, Barron’s,
MarketWatch to drive subscriber growth and meet business objectives (volume and
revenue).
Manage a team of acquisition marketing professionals, fostering a culture of innovation,
collaboration, and continuous improvement.
Achieve clear performance goals and provide ongoing feedback and development
opportunities to team members.
Utilize data analytics and insights to manage and monitor campaign performance, identify
trends, and optimize marketing efforts to maximize ROI.
Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics and
the wider team.
Ensure owned channels (email, on-site), product experimentation, and paid media budgets
are delivering against subscription goals (volume and revenue).
Work collaboratively with Product/Tech, News, Operations, Finance and broader Marketing
teams to come up with creative ways to drive subscription growth.
Provide post-campaign analysis — drawing on successes and failures, in order to identify
tactics that are delivering on business goals.