JOB DESCRIPTION

Position Title: Circulation & Audience Development Manager

Reports To: Chief Financial Officer

Status: Full-time

Aperture is a nonprofit publisher that leads conversations around photography worldwide. From our base in New York, Aperture connects global audiences and supports artists through our acclaimed quarterly magazine, books, exhibitions, digital platforms, public programs, limited-edition prints, and awards. Established in 1952 to advance “creative thinking, significantly expressed in words and photographs,” Aperture champions photography’s vital role in nurturing curiosity and encouraging a more just, tolerant society.

With a capital campaign underway and new five-year strategic plan, Aperture is preparing to move from Chelsea to a new, permanent home at 380 Columbus Avenue on the Upper West Side in 2025.

POSITION SUMMARY

The Circulation & Audience Development Manager is responsible for the operations and sustainability of Aperture magazine, which has been an essential source of photography and ideas since 1952. This role is key in ensuring that the publication reaches a dedicated audience of art and culture enthusiasts, by managing its circulation and distribution–and seeking inventive ways to sustain and grow our print audience (through subscriptions and individual sales.) The position manages outside distribution vendors, maintains the subscriber database, and coordinates delivery schedules.

The Circulation & Audience Development Manager also works closely with the sales, digital, and communications teams to develop strategies to reach our target audience in order to achieve circulation goals and enhance customer satisfaction. The successful candidate will bring novel thinking, creativity, and an understanding of how specialized print media can thrive in a digital age.

KEY RESPONSIBILITIES

Oversee the distribution of the magazine to subscribers, newsstands, and bookstores
Manage the magazine’s budget, ensuring cost-effective operations and adherence to financial targets
Manage key relationships with outside vendors including fulfillment house, mail house, newsstand distributors, and digital providers
Analyze circulation data and market trends to identify opportunities for growth and improvement
Develop and implement audience development strategies and initiatives to increase readership and subscription base
Monitor audience data to inform content and marketing strategies. Translate this data into reports and presentations to communicate information to leadership and larger team
Manage subscriber-retention efforts, e.g. bills, renewals, and customer service
Maintain Aperture’s USPS bulk-mail and business-reply accounts
Calculate each issue’s paper and print-order quantities
Collaborate with content, marketing, and sales teams to develop promotional campaigns and strategies to attract new audiences
Conduct market research and competitor analysis to stay abreast of industry trends and adjust circulation strategies accordingly
Design and oversee magazine promotions at events, trade shows, and art fairs. Participate at shows and fairs as needed
Collaborate with development department on fundraising initiatives as needed

QUALIFICATIONS

Bachelor’s degree in business, marketing, communications, or a related field.
Proven experience in circulation management, preferably in the publishing or media industry.
Knowledge of circulation strategies, audience development, and subscription management.
Excellent written and verbal communication skills.
Proficiency in Microsoft Office Suite and other relevant software applications.
Strong analytical and problem-solving skills.
Ability to work collaboratively with cross-functional teams.

At Aperture, we value all types of experience. A successful candidate has many of the qualifications listed, and the desire and capacity to learn the rest on the job. If much, but not all, of a posting describes you, then we welcome your application.

TO APPLY

Using the link below, please send a resume and thoughtful cover letter in one PDF attachment and describe how your skills and experience meet the qualifications.

https://forms.gle/avnfMNgvGbYD2uX58

Applications are due by Friday, October 25. NO CALLS, PLEASE. Only applicants who meet our requirements for this position will be contacted. If you have any questions, please contact

newhiremagazine@aperture.org.

Aperture will be offering a salary of $65,000- $80,000, depending on experience, along with excellent medical, dental, life, disability, and retirement plan coverage. Our staff also has generous vacation, sick leave, and personal days, access to a variety of cultural institutions, and a creative, professional, and collegial work environment. This position is based out of our New York City office, following a flexible hybrid work model.

Aperture seeks to build a diverse and inclusive workforce and welcomes all applications, regardless of gender, race, sexual orientation, cultural background, disability, age, or religion. Diversity, equity, and inclusion are at the heart of our strategic thinking, and reflected in the selection of artists and writers that we publish, the engagement programs we present, and our ongoing work to diversify our staff and board.

Application Instructions / Public Contact Information

TO APPLY

Using the link below, please send a resume and thoughtful cover letter in one PDF attachment and describe how your skills and experience meet the qualifications.

https://forms.gle/avnfMNgvGbYD2uX58

Applications are due by Friday, October 25. NO CALLS, PLEASE. Only applicants who meet our requirements for this position will be contacted. If you have any questions, please contact

newhiremagazine@aperture.org.

Application Deadline
10/28/2024

Aperture

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Circulation & Audience Development Manager