Context/Scope

Job Description :

As an iconic brand that has been around for over 200 years, Johnnie Walker remains the undisputed leader within Scotch for the past 20+ years. We’ve gained category share, increased sales and continue increasing our brand health and penetration numbers – but we have much more growth ahead, as we continue driving a seismic behavior change to Scotch and reframe Johnnie Walker as the most vibrant whiskey!

We are seeking an Associate Brand Manager to join the US Johnnie Walker brand team and help lead this brand to its new heights. Status quo will not deliver our ambition – we want someone who thinks differently, takes risks, is bold in action and drives for results. We are looking for a combination of strategy, creative capability, analytical skill, flair and commercial orientation, as well as strong personal passion for the Johnnie Walker purpose to rally belief around this iconic brand.

The type of person we are seeking is already excited by what they are seeing and hearing from JW, is curious about our consumers and is energized by the prospect of creating a new legacy. They are a strong instinctive marketer – a leader with a point of view who sees possibility and can articulate it with clarity and passion, such that it inspires followership and enrollment from others. They will be someone who thoughtfully builds great relationships at all levels!

Key Focus For This Associate Brand Manager Role

Provide crucial support to the team with the ability to dive deep into brand and competitor performance analysis, highlighting opportunities and challenges within the industry and providing clear data points with clear articulation to inform the overall brand strategy and market performance understanding.
Manage a complex brand budget and track spend levels across the trademark
Manage the On Premise ambassador program to ensure the team of 5 are supported and connected closely with the brand, executing the right events with impact and have clear KPIs and tracking systems in place
Lead external CRM mailers to ensure projects and campaigns are taken through the line across all touch points
Support the team with key renovation projects across to ensure executional excellence
Foster exceptional relationships with cross agency partners and internal partners to ensure Johnnie Walker is top of mind
This role will also provide the opportunity to work closely across various cultural partnerships, including leading the work with our sport partnerships

Qualifications And Experience Required

Minimum 3 years of experience in consumer marketing (preferred)
MBA and/or agency background and/or CPG or Beverage alcohol experience (preferred)
Experience and skilled in data and analytics management and understanding trends
Meticulous with ability to work in fast-paced environment
Highly skilled relationship builder and influencer
Ability to demonstrate consumer insight, creativity and flair
Excellent written and oral communication skills
Ability to maintain positive outlook amidst challenges and effectively problem-solve and make decisions
Ability to manage multiple projects effectively, prioritize and drive to action

Worker Type

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date

2024-10-11

Salary Range

Minimum Salary:

$93150

Maximum Salary

$155250

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.

Diageo jobs

Associate Brand Manager, Johnnie Walker