My client, a well known wine & spirits company, is looking for a seasoned Brand Manager to join the team has an ongoing long term contractor to work across one of their top brands. This role will be hybrid in NYC. ((25% OF THE ROLE WILL BE TRAVEL!))

The Brand Manager of this portfolio will be responsible for leading strategic and brand plan development/implementation, supply, operational and innovation launch plan development and monitoring for the portfolio. He/she will exhibit a general manager mindset and will be responsible for leading key projects that will aim to achieve two critical goals; a) build brand equity and, b) drive brand performance through long term profitable growth both in the US and globally.

This exciting role requires a dynamic and experienced Brand Manager who has a strong strategic, marketing, commercial and operational mindset, who is consumer centric and can balance thinking strategically with the key execution priorities on the business including but not limited to the following:

Strategic Planning: Lead and support the annual strategic planning process for the American Whiskey Portfolio. Interpreting global and local digital ambitions as well as assessing the broader digital and consumer context to identify gaps and opportunities for the brand. Collaboration & Engagement: Partnering with the agencies and cross functional teams to drive the communication strategy and vision to develop platforms/executions that maximize business results. Entrepreneurial Mindset: Develop, deliver, and iterate plans continuously with a resourceful, obsessive, and fearless mindset with a focus on proving the case for brand expansion. Agile: Results-orientation and ability to operate with agility to run with test and learn approach.Research: Perform analysis/construct research programs and derive implications to ensure marketing programs/expenditures meet KPIs. Consistently seek to improve our efficiency and effectiveness by sharing learnings across the team. Trends Analysis and Implications: Reporting and analysis to identify opportunities, risks and threats to consumer and business performance. Training and People Development: support the cultivation of culture of creativity, learning and experimentation within the broader American Whiskey team.

Job Requirements:

The role requires a highly motivated self-starter with leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach. The ideal candidate will have the ability to marry strategy with creative by helping to lead the digital transformation, brand growth and momentum.

Other requirements include:

Must be able to both lead and influence teams
Ability to communicate effectively, verbally and in writing, and executive presentation skills

Education: Minimum Bachelor’s degree (or equivalent); MBA or advanced degree preferable

Experience / Background: 3-5 years of business experience, with experience in a in brand, media agency or advertiser and working on the customer side. The ideal candidate will have significant experience managing entrepreneurial, challenger or founder brands with small to medium A&P spends. Must have solid experience developing strategies grounded in insights and analytics, while also being comfortable leaning into ambiguity to develop hypothesis. Must have experience in managing and partnering with a broad set of stakeholders in matrix organization as well as external agency partners. Must have experience managing financials and business performance including budget management. Ideal candidate will have previous experience in e-commerce, digital, websites, CRM and media.

This position may travel up to 25% of the time.

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