ABOUT THE COMPANY

Le Pain Quotidien US and Little Beet Brands came together in 2020 through a serendipitous and creative corporate restructuring during the COVID-19 pandemic with support and financing from Eldridge Industries. Now under new executive management the company is experiencing a rebirth, doubling down on the food concepts and operations excellence which propelled these brands to the forefront of the industry.

With a focus on building a company rooted in long term success in an ever changing and hyper-competitive industry, we are assembling a leadership team fit for the moment – equally as excited about the future as grounded in how to get there. There are challenges and opportunities at every level, side by side with truly incredible upside. Leaders at the company should be confident in navigating change and supporting change management, building and leading growing teams, and strategic execution in the hospitality space.

POSITION OVERVIEW

The Vice President of Brand and Marketing at Convive Brands will be vital in developing and executing a comprehensive brand and marketing strategy that elevates our restaurant brands’ ability to attract new trial and best engage with our guests. Leading from the front, this experienced marketer will build capability in the organization thoughtfully and intentionally to prepare for Convive’s next level of growth including organic unit growth and inorganic growth by acquisition. The ideal candidate will bring an entrepreneurial mindset, a proven track record in brand development, and the ability to lead multi-faceted marketing initiatives, including digital, e-commerce, social media, and in-restaurant promotions.

KEY RESPONSIBILITIES

Brand and Marketing Strategy: Lead and actively participate in the creation and execution of thoughtful and thorough brand and marketing strategies for all brands, collaborating closely with Operations leaders to ensure alignment with company objectives and capitalize on market opportunities.
Multi-Brand Management: Oversee ongoing brand development and marketing efforts across multiple hospitality brands, ensuring cohesive messaging and guest engagement through digital outreach, web presence, social media, and point-of-sale initiatives.
Hands-On Execution: Use a hands-on leadership approach together with the Brand and Marketing team to implement brand initiatives, actively engaging to ensure alignment with our overall growth objectives and driving impactful results.
Performance Metrics: Thoughtfully and planfully establish KPIs to measure the effectiveness of brand and marketing initiatives, using data to optimize strategies and build brand equity.
Team Leadership: Build and inspire a high-performing Brand and Marketing team that fosters creativity, accountability, collaboration, and high performance.
Strategic Partnering: Forge strong partnerships with the Executive Leadership Team (ELT), taking ownership of initiatives and driving self-directed efforts to provide trusted actionable insights and recommendations that propel the organization’s growth.
Change Management: Lead the Brand and Marketing function through transitions, promoting a patient, strategic, adaptive and innovative approach to brand development.

QUALIFICATIONS

Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
10+ years of progressive experience in brand management or marketing leadership. Experience in the Restaurant and/or Hospitality industry plus, but not required
Proven success in hands-on brand and marketing roles, with a strong focus on growth and customer engagement.
Proven success and expert-level knowledge of Brand Development, preferably in a restaurant, hospitality, or retail environment.
Strong analytical skills with a data-driven approach to decision-making.
Exceptional leadership capabilities, with a talent for building and motivating teams.
Excellent communication and interpersonal skills, with the ability to inspire diverse stakeholders.
Entrepreneurial mindset and a hands-on approach to driving results.
Experience in multi-unit, multi-geography, multi-brand environments a plus, with a readiness to tackle integration challenges.

WHY JOIN US?

At Convive Brands, you will be part of a visionary leadership team dedicated to redefining the food and hospitality experience. We offer a collaborative environment where your creativity and insights will play a crucial role in shaping our brand's future. If you're ready to lead transformative branding initiatives and drive our growth strategy, we’d love to hear from you!

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