Description

Shopbop is looking for a detail-orientated and analytical Email & App Marketing Associate to support and further develop the global email and push notification program. This role is critical to helping Shopbop drive revenue growth and deliver a best-in-class customer marketing experience. The Email & App Marketing Associate will provide technical expertise for the marketing team to enhance customer experiences using Salesforce Marketing Cloud by coding, building, and testing email communications and push notifications. This position will develop and implement marketing journeys and provide ongoing support of our email marketing systems and automation platforms. The Email & App Marketing Associate will partner with Tech teams to provide recommendations for Salesforce Marketing Cloud. The successful candidate will be highly organized and able to thrive in a fast-paced environment.

Key job responsibilities

Daily Email Coding

Code, build and test email communications and push notifications
Set up, test, QA and launch dynamic content
Monitor active campaigns daily and quickly troubleshoot to resolve errors
Design emails and fix issues utilizing HTML/CSS and SFMC developer tools
Refresh and modernize existing email templates on an ad-hoc basis
Manage calendar across multiple campaigns to ensure on-time delivery, progression of messaging, etc.
Execute A/B tests to continuously improve performance across email and push notifications
Serve as SFMC technical expert to optimize reporting, targeting, acquisition and retention opportunities

Triggers and Automations

Develop and implement lifecycle marketing campaigns and journeys
Create and modify automations to improve personalization and further business needs
Optimize and create automated segments

Email Database Management

Analyze campaign performance and suggest improvements
Manage email database, including merge, purge, dedupe, append, etc
Work with Data Engineers and vendors to ensure data synchronization with other related databases
Work with Tech and Data Engineers to ensure data synchronization between internal systems and Salesforce

Project Management

Provide recommendations during project discovery and planning based on existing infrastructure
Partner with Business Stakeholders and Technology to establish and define business, technical and functional requirements and estimates during project planning
Participate in working sessions with peers to review design specifications
Collaborate with technical consultants in the development and integration of new applications
Partner with the team to identify opportunities and new ideas for testing, personalizing, or launching new lifecycle campaigns to increase customer engagement and spend

Basic Qualifications

1+ years of professional non-internship marketing experience
Bachelor's degree
1-2 years of experience coding
Knowledge of HTML with ability to code emails
Strong attention to detail, debugging, and problem-solving skills
Knowledge/experience in using API services
Experience with Email Service Providers (ESPs) – Salesforce a bonus
Excellent project management skills including multi-tasking, prioritization and organization
Hands-on, "get-it-done," results-driven and self-starter mentality

Preferred Qualifications

Advanced Microsoft Excel and Office skills
Working knowledge of CSS
Knowledge of SQL
Experience with Litmus or another email rendering tool
Experience working in an online fashion or retail setting
Understanding of ecommerce consumer behavior and direct-marketing principles including AB test design and analytics
Comfortable with ambiguity and creating processes to drive progress

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $54,400/year in our lowest geographic market up to $116,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Company - Bop LLC

Job ID: A2787214

Shopbop jobs

Email & App Marketing Associate, Shopbop Marketing & Content