Director of Marketing

Are you ready to be part of an international success story? Venchi, a premium Italian chocolate and gelato brand with over 170 stores worldwide, is seeking a dedicated individual like you to join our dynamic team. As we continue our exciting journey of growth, we invite you to be a part of our success.

Why Join Venchi?

Global Brand: Be part of an internationally renowned company that brings Italian excellence in chocolate and gelato to customers around the world.
Exciting Growth Opportunities: With 170+ stores globally, we're expanding, and you’ll play a key role in driving our brand’s growth in the U.S.
Leadership Role: Lead innovative marketing initiatives and make a direct impact on the company's future.
Creative Freedom: Work in a culture that fosters creativity, where your ideas will help shape our brand.
Workplace Excellence: Join a dynamic, passionate team dedicated to creating delightful experiences for customers.

Description

The Director of Marketing will be responsible for developing and executing the overall marketing, communication, and product strategy for Venchi in North America. In this pivotal role, they will lead the company’s ambitious expansion plan in the United States, driving growth across both offline and online channels. Also, the Director of Marketing will define the marketing team's structure, including hiring and training new team members, and managing external consultants and agencies to achieve key business objectives.

Job Description

Manage the full spectrum of marketing levers— trade marketing, CRM, brand/product management—while organizing and prioritizing tasks to maximize impact.
Develop and implement the marketing plan, ensuring alignment with brand guidelines and business objectives.
Collaborate with business unit leaders (Retail, Wholesale, Digital) to drive sales, increase brand awareness, and support traffic-building initiatives, including new store openings.
Lead the development and execution of strategic, high-impact initiatives such as partnerships, events, and experiences tailored to the unique needs of each market and neighborhood surrounding Venchi’s stores.
Allocate and manage the marketing budget, tracking the effectiveness of investments across channels, and optimize performance to achieve business goals and KPIs.
Drive innovation by identifying new market and brand opportunities through consumer trend analysis and market observation, providing actionable insights to regional and global leadership.
Lead regional product strategies, including local product development, ensuring seamless execution of regional and global marketing objectives.

Key Requirements:

8+ years of marketing experience, preferably supporting retail, FMCG, or hospitality brands.
Proven ability to drive digital and social media campaigns, enhancing brand experience and consumer engagement.
Clear understanding of the US market and the positioning Venchi’s brand has to occupy in it
Strong coaching, people management, and agency management skills, with experience fostering strong partnerships.
Skilled in networking, pitching, and influencing, with a robust network in the food or retail sectors.
Strategic and analytical thinker with strong business acumen, able to concisely present insights and ideas to stakeholders at local, regional, and global levels.
Highly agile, flexible, and open-minded, with a proactive attitude and a drive for excellence.
Willingness to travel as needed

PERKS + BENEFITS

Competitive Salary - $120k-$160k + bonus
Health and Dental Insurance- 100% covered by company
401(k) Plan with up to 4% Company matching
Generous bonding leave policy
Paid time off
Healthcare Flexible Spending Accounts (FSA) and Commuter Benefits.
30% Venchi Employee Discounts

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