Job Description
The New York City Department of Transportation is seeking an experienced, highly-motivated, and creative individual to join the NYC Department of Transportation’s Office of Press and Communications as Creative Director. The ideal candidate is an excellent storyteller, a strategic thinker, an experienced social media professional, and possess an outstanding sense of humor. The Creative Director will develop and execute, across communications channels, the creative vision for the agency’s communications. The Creative Director will oversee the creative direction for all external agency communications, with a particular focus on social media. The Creative Director will also advise on creative strategy for marketing, graphic design, videography and photography, and other related work. The candidate will be the lead social media content creator and supervise the NYC DOT social media team. The Creative Director will develop fun, engaging, and innovative ideas and concepts that align with Office of Communications and agency goals and will collaborate with colleagues to ensure effective execution.
Duties and Responsibilities
In collaboration with the Chief Communications Officer, establish and lead implementation of the creative vision for the agency’s external communications;
Develop creative messaging and strategies to advance agency goals across communications channels, including social media, marketing, and multimedia platforms;
Develop and help execute the agency’s strategy and content development for social media;
Develop creative and compelling copy, reels, and other work product to use on social media, in marketing materials, to script and support multimedia projects, and across other communications channels as directed by the Chief Communications Officer;
Provide strategic guidance and support on synergizing messaging and aligning goals across communications channels, including social media, marketing, press, and multimedia platforms;
Supervise the NYC DOT social media;
Serve as the liaison from the NYC DOT Communications team to all units across the agency on social media;
Serve as the liaison to the Mayor’s Office on all matters related to social media;- Collaborate with colleagues across the agency to implement creative strategies;
Ensure outstanding customer service to constituents who reach out to NYC DOT via social media;
Oversee the tracking and reporting social media analytics to the Chief Communications Officer and other senior NYC DOT leadership; and
Manage accessibility for all social media accounts to ensure that content is accessible for people with disabilities.
Qualifications
A baccalaureate degree from an accredited college and two years of satisfactory, full-time experience related to the projects and policies to be studied in the particular position.
Additional Information
The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.
