We are currently looking for a talented and driven Marketing Executive to join our team in Istanbul. As a founding member of the Lalamove Turkey marketing team, you will contribute to all aspects of marketing, including awareness creation, customer acquisition, growth, and retention. Working closely with the Marketing Manager and cross-functional stakeholders, you will play a crucial role in executing marketing strategies and campaigns to achieve marketing excellence in the Turkish market.
What You'll Do:
• Support Marketing team in planning and implementing campaigns for users and drivers in Turkey
• Develop and execute retention and loyalty campaigns for users as well as driver recruitment campaigns
• Manage entire campaign workflow, including testing, creative, operational, and reporting
• Use various communication channels such as email, push notifications, in-app popups, and other re-marketing channels
• Manage segmentation strategy for campaign testing and analysis
• Track and optimize campaign performance and monitor competitors' campaigns
• Collaborate with cross-functional teams for campaign strategy planning and execution
• Support marketing manager in driving marketing initiatives and ensuring alignment among stakeholders, as well as any other tasks assigned
What You'll Need:
• Bachelor’s degree in Marketing, Business, or related field
• Minimum 2 years of working experience in both digital and offline marketing
• Excellent command of spoken and written Turkish and English
• Familiarity with the Turkish market, consumer preferences, and marketing trends
• Experience in digital content production, website and content management (e.g. hubspot), and measurement metrics (e.g. Google Analytics)
• Proven track record of executing successful marketing campaigns and achieving measurable results
