OLAPLEX, Inc. (Nasdaq: OLPX) is an innovative, science-enabled, technology-driven beauty company. We are founded on the principle of delivering effective, patent-protected and proven performance in the categories where we compete. We strive to empower our consumers to look as beautiful on the outside as they feel on the inside. We believe every person deserves to have healthy, beautiful hair, whether they are visiting a salon or caring for their hair at home.
OLAPLEX has been able to achieve phenomenal growth and we continuously seek exceptionally talented individuals who can support our innovation and creativity. Collaboration and flexibility are at the core of our commitment to each other and to the success of OLAPLEX.
About the Role:
The Social Media Associate Manager is responsible for overseeing visual storytelling and voice across various channels, leading the team, and setting strategic objectives. They play a crucial role in implementing product launches, brand initiatives, social media campaigns, and ensuring alignment with overall brand strategy by closely collaborating with other departments. Additionally, this role is accountable for driving departmental efficiencies, managing budgets, nurturing partner and platform relationships, overseeing data analysis to optimize performance, conducting competitive analysis, and staying updated on industry trends. Furthermore, they are tasked with developing data-driven recommendations for strategy improvements and overseeing social guidelines used for all briefing needs for retailer, distributor/international needs.
This role requires a comprehensive understanding of our wide range of platforms across our professional and consumer community to drive community growth in both new and established platforms. Reporting to the Director of Social Media, the incumbent will collaborate to echo brand messaging to our community members.
Responsibilities:
- In partnership with the senior manager, develop and execute social media strategies that align with the brand's overall marketing and business objectives
- Curate, brief and approve content for all brand-owned social media channels, including Instagram, TikTok, YouTube, Pinterest, Facebook and X, overseeing content calendars, planning and distribution strategy across channels with strong emphasis on finding efficiencies and proactive planning to advance the calendar and prepare for reactionary and off-the-cuff culturally relevant content
- Manage current social media platforms to stay current, make recommendations on optimizing brand channel performance and organic audience
- Conceptualize and manage content with internal teams, external partners, and agencies to plan and execute integrated campaigns driving brand awareness, engagement, and conversions, in partnership with Social Media Producer to help facilitate strategy
- Supervise and mentor junior team members with a clear vision, providing guidance and feedback on social media strategy, content creation, and execution
- In tandem with the Social Media team, collaborate with Global Marketing Team to come up with 360-degree product launch and social media marketing campaign plans and working with the E-commerce team to ensure support for site promos
- In partnership with the senior manager, monitor and analyze social media metrics to track performance and identify areas for improvement. Set division goals and benchmarks and utilize proper tools, such as Dash Hudson, Sprout, BazaarVoice, and Spate
- Manage day-to-day social requests supporting retail and professional brand partners: Sephora, Ulta, Behindthechair, BSG, and Mane Addicts, Behind The Chair, Hairbrained, BSG, CosmoProf, and KOL salons collaborating with the coordinator for sourcing assets
- Stay abreast of the latest social media trends, best practices, and technologies, implementing new strategies, platforms, and tactics as appropriate
About You:
- 3-5 years or equivalent of related experience in the social media field
- Ability to effectively utilize social media to maintain or build a brand
- Excellent verbal and written communication skills for interaction with writers, designers, developers, and customers
- Proficiency in crafting engaging content aligned with customer trends and market changes
- Strong computer skills, including expertise in social media platforms and analytical tools
- Keenness in learning social media trends, identifying new tools, and engaging in real-time online conversations
- Effective time management skills for organizing tasks and meeting deadlines to achieve marketing and business goals
We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.
Our Total Rewards:
The annual base pay for this position is $65,000 - $80,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.
- Competitive compensation
- Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
- Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options, Dependent Care Flexible Spending Account with Company Reimbursement
- Parental Leave: Up to 18 weeks for all new birthing-parents and up to 10 weeks for all non-birthing new parents
- Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
- Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
- Culture: Our team has an “attitude of gratitude” and a shared passion for our brand. Join our culture committee and/or DE&I champion team to play a role in building and sustaining our “secret sauce"
- Products: Twenty (20) free products per year, plus a friends and family discount
Our Commitment to Diversity, Equity, and Inclusion:
Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.
OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.
