About The Team
The DashPass Integrated Marketing team is focused on growing and retaining members by offering them a subscription with outsized value and access to the best of what DoorDash offers and beyond. Strategic Partnerships are a critical growth lever for DashPass involving our most-valued US corporate development partners. Our North Star is to be the most trusted and sought after co-marketing partner for brands by creating groundbreaking strategic partnerships that deliver value to our members, and drive meaningful results for both DoorDash and our partners.
About The Role
We're looking for an experienced Integrated Marketing Manager to lead the strategy, development and execution of highly engaging and innovative strategic partnerships that fuel our business growth.
In this role, you will use insights to develop consumer-first strategies to launch and sustain strategic partnerships. This involves creating and executing integrated marketing campaigns built against both external partner and DoorDash goals. You will work closely with cross-functional teams to ensure we are maximizing DoorDash value from our partner relationships, driving our business forward and serving consumers’ needs.
You will report into the Sr Integrated Marketing Manager, DashPass Growth & Partnerships
We’re Excited About You Because You Have…
- Bachelor’s degree or higher; MBA a plus
- 7+ years as a Marketer spanning both brand and direct response
- Experience in partner marketing at a consumer brand or tech company
- Demonstrable success establishing and achieving business goals through partner marketing campaigns
- Demonstrable experience leading cross-functional workstreams and balancing multiple objectives and constraints
- You are comfortable with creativity and analytics - you can brainstorm campaigns idea, and do the analytical work to prove their efficacy
- You have experience overseeing growth across owned and paid channels with an understanding of channel effectiveness, key optimization levers, and incremental growth opportunities
- You put the consumer at the heart of your work and rally the business in fulfilling their needs through our products and benefits
- A knack for self-starting, thriving in a fast-paced and changing environment
- A strong creative mind, organizational skills and attention to detail
- Mentor and coach team members to promote professional growth and development.
You’re Excited About This Opportunity Because You Will…
- Act as the lynchpin between marketing teams (CRM, Performance, Creative Studio), Strategy & Operations, Product, Finance, and Analytics to build and execute on strategic partnerships
- Own and nurture marketing relationships with some of our largest and most high profile strategic partners
- Set the quarterly partnership marketing goals across the strategic partnerships portfolio, and establish weekly reporting to track their progress in partnership with Analytics, Strategy & Operations and channel teams.
- Develop quarterly co-marketing strategies and plans with internal and external stakeholders with clear goals, audience insights. end-to-end campaign strategy, channel plans and execution plan.
- Execute integrated co-marketing campaigns from marketing brief and concept, through production, implementation, delivery and reporting.
- Manage day-to-day growth optimization and reporting across partner marketing efforts across core channels including paid media, CRM, merchandising, and partner channels
- Identify gaps in consumer insights and create testing plans in partnership with Marketing Insights and Research teams
- Drive cross-functional meetings and own end-to-end project trackers to rally key stakeholders towards a shared goal
- Establish reporting cadence across performance and retention campaigns, while driving action plans to grow our baseline paid subscriber balance quarter over quarter
- Create process where process doesn’t exist across key DashPass strategic partnerships to streamline operations and foster a productive team culture
- Create positioning and messaging frameworks for our lifecycle audiences, and establish testing plans that optimize DashPass value props to drive the highest conversion rate
- Identify resource gaps for DashPass Growth and Partnerships across the marketing team, and partner with your Manager and XFN partners to fill them
Why You’ll Love Working at DoorDash
We are leaders – Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
We are operators – We believe the only way to predict the future is to build it. Creating solutions to lead our company and our industry is what we do on every project, every day.
We are learners – Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute. We are committed to learning and implementing what is best for our customers, merchants, and dashers.
We are one team – The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
We expect this position to be filled by 12/1/2024.
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on June 20, 2024.
Please see the independent bias audit report covering our use of Covey here.
Compensation
The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays.
Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
The base pay for this position ranges from our lowest geographical market up to our highest geographical market within California, Colorado, District of Columbia, Hawaii, New Jersey, New York and Washington.
$119,000—$175,000 USD
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
