Marc Fisher Footwear is seeking a Digital Marketing Manager to join our team and will be responsible for the management of all marketing deliverables for specific fashion brands at Marc Fisher Footwear. Content marketing creation is key.
Ideal candidates should possess a strong writing background coupled with a digital expertise in marketing & the ecommerce business. They will report directly into the Digital Brand Strategy Director.
This role will be based out of our New York City office, 3 days in office and 2 days remote per week.
RESPONSIBILITIES:
- Key point of contact for marketing day to day for two key fashion brands under the Marc Fisher Footwear portfolio
- Manage briefing and approvals of seasonal ecommerce daily, weekly monthly assets, including: Homepage, landing pages, general site content, promotional emails, display and social banners & Host weekly review meetings with cross-functional partners
- Write copy aligned with specific brand ethos and seasonal campaigns for all marketing assets
- Project management of creative as it relates to site enhancements and other marketing features
- Work with team to develop brand growth through the right strategies and plans for brand across ecom, wholesale and international channels
- Manage execution and launch of seasonal marketing media campaign assets. Assist with content shoot process.
- Work with social content team on aligning calendar with overarching brand goals and messaging
- QA all emails, ensuring all links, images, and subject lines, are accurate and working properly in production weekly and seasonally
- Sample trafficking, Spearhead marketing sample ordering process aligned with production calendar.
- Develop seasonal shot lists and work with Brand Strategy VP/director on seasonal content pillars and goals
- Hindsight seasonal media campaign performance
- Manage wholesale and international seasonal and ad-hock asset requests
- Manage 3rd parties content request and optimizations
SKILLS & REQUIREMENTS
- Proficient in Google Analytics, Microsoft Word, Power Point, Excel, Adobe Photoshop, Project management systems
- 5 years’ experience in marketing/digital content marketing, ideally working knowledge in SEO, PPC, and paid search.
- Collaborate with brand, ecommerce, social, merchandising, sales and other cross-functional departments on a regular basis
- Out of the box thinking for broadening the brand reach
- Copywriting with consideration of SEO best practices and branding strategy
- Experience optimizing paid media budgets and managing monthly ad spends
- Entrepreneurial, hands-on, and able to work independently
- High level of self-motivation and intellectual curiosity
Benefits Include:
- Comprehensive Medical, Dental & Vision offerings
- 401k Plan with company match
- 15+ Paid Holidays
- 3pm Fridays
- 1pm Summer Fridays
- 15 PTO days
- Company paid life insurance at 2x salary
- Employee Discount
- Commuter & Medical/Dependent Flex Spending Benefits
- Pet Insurance
- Salary range $80,000 to $95,000 - pay considerations are based on various factors unique to the candidate, including: skillset, years of experience, qualifications, certifications, and more.
Company Overview:
Established in 2005, Marc Fisher Footwear company is a leading full-service, product-driven fashion footwear company with knowledge and expertise in design, sales, sourcing, distribution and marketing – all with dedicated and strategic direction for each brand within the portfolio, which includes GUESS, G by Guess, Nine West, Tommy Hilfiger, Earth, Calvin Klein, Hunter Boots, Rockport, Bandolino, indigo rd., Unisa, Kenneth Cole Men's, and Easy Spirit along with the namesake brands – Marc Fisher and Marc Fisher LTD.
Our diverse portfolio of globally recognized brands – available domestically and internationally via wholesale and retail channels – consistently meets the widest range of consumers’ fashion footwear needs, from classic to contemporary, sport to dress, men’s to women’s. Headquartered in Greenwich, Connecticut, with showrooms in New York City, Marc Fisher Footwear is sold worldwide through department stores, specialty stores and e-commerce channels.
Marc Fisher Footwear is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Vet/Disabled.
