About Us
Betches Media is the leading humor platform for women on the internet, offering audiences a range of cutting-edge and culturally relevant content across web, social, podcasts and events. The multi-media entertainment and lifestyle brand was founded in 2011 by lifelong friends Aleen Dreksler, Sami Sage and Jordana Abraham during their senior year at college, and is one of the earliest digitally native media and entertainment companies founded and led by women.
Today, Betches Media has a reach of 250M+ across all platforms, connecting with fans across every touchpoint. We are funny, honest, and unfiltered, and our mission is to provide a space for all women to get real about life through relatable and shareable content. The company has recently become a public entity after being acquired by UK-based parent company LBG Media, which reaches over a billion people globally every month and aims to be the number one media group for the social generation.
Description
Betches Media is looking for an Senior Integrated Marketing Manager to assist in the pre-sale sales process through creative ideation and strategic plans for paid branded content opportunities across all digital, social/audio channels, marketing initiatives and experiential activations. The ideal candidate will be a highly creative, funny and self-motivated individual who possesses a strong ability to assist the build of creative brand partnership packages in the social and digital media space, while also excelling at building decks that tell a strong and cohesive story. This candidate must have a strong instinct on how to position and market the Betches Media and LBG brands through impactful and creative paid media campaigns.
Roles & Responsibilities
- Work alongside Sales & Brand Partnerships team to create and deliver winning proposals rooted in social, digital, podcast, and experiential activations that are both engaging for fans and are impactful for brand clients (and their KPIs)
- Conceptualize from start to finish, thorough and creative paid brand partnership opportunities for a variety of interested and potential brand sponsors
- Be able to effectively manage a high volume of inbound and proactive RFPs with large budgets
- Package high quality and engaging proposals and presentations that deliver 360, integrated multi-platform activations
- Effectively design and story-tell campaign ideas through visual and custom content presentations
- Collaborate with sales team to answer/create RFPs and co-pitch in meetings to effectively deliver Betches Media and LBG best-in-class sponsorship opportunities
- Partner with content & full brand partnerships team to develop go-to-market brand strategies, while helping to forecast the revenue & brand growth potential
- Partner with content team to develop new ideas for custom content programs or series, as well as package existing organic content, to bring in new partners and drive repeat business
- Have a strong ability to write and create Betches Media and LBG brand voices positioning for partnership packages
- Have a strong ability to assist with pricing out and packaging opportunities based on research for all opportunities presented to brands for consideration
- Have a strong ability to showcase Betches Media and LBG potential to outside audience, talent & clients
- Consistently innovate creative marketing approaches to drive Betches Media and LBG across all digital and event initiatives
- Eventually manage one Integrated Marketing Manager
Qualifications
- 5 - 7 years experience working in the pre-sale process, creating paid social, digital sales & event marketing programming
- 5 - 7 years of strong design, storytelling and creative strategy experience
- Strong Google Suite experience, PowerPoint and Canva for design mocks (Microsoft Excel, Docs, Sheets for day-to-day organizational management; Adobe Suite experience a plus)
- Ability to translate client KPIs into actionable campaign strategies
- Familiarity and strong enthusiasm for entire the Betches Media and LBG brands
- Willingness to thrive in a startup environment, highly motivated and possesses an entrepreneurial spirit
- Excellent written and verbal communication skills, along with ability to conduct formal pitch presentations & one-on-one meetings
- Strong communication skills, with the ability to effectively navigate through ambiguity and complexities related to client/agency structure
- Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, engagements, etc.
- Fluency in the language of online measurement: uniques, pageviews, visits, etc.
- Experience presenting to and communication with clients
- Highly agile and able to work independently but also on cross-functionally where needed
- Able to lead brainstorms with sales and creative teams
- Managerial experience a plus
- Strong organizational and analytical skills
- A quick, creative thinking & ideation mindset with a passion for social media and branded content
- Bachelor’s degree from an accredited college or university
Compensation
The expected annual base salary for this role is $85,000 - $95,000. Final offers for this role will be made within the parameters of the salary range provided. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.
Learn More About Our Culture And Perks
Our DEI+ Commitment
At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.
