Summary
As Social Media Manager at Chobani, you will work across our food portfolio to develop and implement our social media strategy to increase our online presence and improve our marketing and sales in line with our growth strategy. The ideal candidate has experience working in social media with great brands, understanding the consumer and how to reach them. They have their finger on the pulse of culture and are not afraid to try new things. You will handle social media channels and campaigns and work cross functionally with the marketing, media, creative and culture team to increase our audience and put Chobani at the forefront of the industry.
Responsibilities
- Develop and implement a data-driven social media strategy to achieve brand objectives
- Create and curate engaging and shareable content across all social media platforms (Facebook, Instagram, Twitter, etc.)
- Build and maintain Chobani's social media presence, including posting content, responding to comments and messages, and monitoring brand sentiment
- Monitor and analyze social media performance metrics and take appropriate actions to continuously improve them
- Work with internal and external copywriters, designers, and agency partners to ensure content is informative and appealing
- Collaborate with internal teams (marketing, creative, sales, shopper, comms) to develop and execute social media campaigns
- Maintain social media content calendar
- Collaborate with influencer and partnership manager to partner with influencers and run influencer campaigns
- Maintain and facilitate social media communities by responding to social media posts and developing discussions
- Stay up to date on the latest social media trends and standard processes
Requirements
- 5+ years of experience in social media marketing
- Experience developing and implementing successful social media campaigns
- Strong understanding of social media analytics and reporting
- Excellent collaboration, written and verbal communication skills
- Experience with social media advertising (a plus)
- Passion for Chobani's brand and mission
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.
For more information, please visit www.chobani.com and www.lacolombe.com , or follow us on Facebook , Twitter , Instagram and LinkedIn .
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
Compensation Range: $92,800.00 - $139,200.00, plus bonus.
