Who You Are:
We are seeking a highly motivated and experienced marketer to join our North America Email Marketing Team. The Email Marketing Specialist is responsible for overseeing the day-to-day aspects of the email marketing program. This role will focus on creating, optimizing, and executing email marketing campaigns to drive customer engagement, create revenue driving email campaigns, and promotions.
You will be directly supporting email marketing activities in North America as well as collaborating with our regional partners in Asia & Europe. You will have the opportunities to work cross-functionally with exposure across retail & digital space. Business partners include but are not limited to the Creative Services, Legal, Ecommerce, CRM, Analytics, Merchandising, Digital Marketing and Retail Marketing.
What You’ll Do:
Email Campaign Execution
- Plan, create, and deliver email marketing campaigns that align with overall marketing strategies.
- Collaborate with content, design, and product teams to develop engaging and on-brand messaging.
- Ensure all emails are reviewed for accuracy and brand consistency before deployment.
Campaign Calendar Management
- Maintain the email marketing calendar, ensuring campaigns are scheduled and executed on time.
- Help plan campaign timelines, working closely with internal teams to meet deadlines for email production.
Performance Monitoring & Reporting
- Track and analyze the performance of campaigns, identifying opportunities for optimization.
- Provide regular reports on key metrics such as engagement rates, sales impact and email productivity.
- Suggest and implement A/B testing on email elements (subject lines, design, content).
Compliance & Best Practices
- Stay informed about emerging email marketing trends and technologies to keep campaigns innovative and competitive.
- Ensure all emails comply with best practices for deliverability, accessibility, and legal requirements
You’ll Need to Have:
- Bachelor’s Degree from an accredited university required
- 1-2+ years of experience preferred in email/digital marketing or ecommerce
- Strong knowledge of email marketing best practices, including segmentation, deliverability, and compliance
- Effective organizational, time-management and project management skills; create and maintain timelines; work and execute within deadlines
- Ability to prioritize responsibilities in line with business objectives
- Outstanding communication skills, verbal and written, with the ability to distill complex information
- Excellent attention to detail and quality assurance capabilities
- Working knowledge of web analytics platforms (Omniture, Google Analytics)
- ESP exposure preferred: Salesforce Marketing Cloud, Cheetah Digital and/or Oracle Responsys
We’d Love to See:
- Strong knowledge of Word, Excel, and PowerPoint. Knowledge of HTML a plus
- Understanding of customer lifecycle marketing and loyalty programs
- Ability to adapt quickly to changing priorities
MK Perks:
- Generous Holiday Schedule and Vacation Days
- Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)
- Michael Kors and Jimmy Choo Discount
- Exclusive Employee Sales
- Fav 5 Cards (MK Discount for friends and family)
- 401k Match
- Paid Parental Leave
- Thrive Wellness Program (seasonal in-office massages and more!)
- Commuter Benefits
- Gym Discounts
At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.
