About OpenFortuneFor over a century, the fortune cookie has been baked into culture. Every year, 3 billion are opened and shared at restaurants and homes (via delivery services like DoorDash, Grubhub, and UberEats). The fortune cookie is an experience that elicits surprise, delight, and hope for the future. While OpenFortune didn't invent the fortune cookie experience, we did create new opportunities for brands to participate in this cultural phenomenon. OpenFortune is the world’s first advertising platform that delivers branded messages to consumers through fortune cookies. Our mission is to enhance and expand the fortune cookie experience, sharing it at the table and beyond (via social media strategies). Welcome to the “new” fortune cookie.
Position OverviewWe are seeking an experienced Social Media Manager with 2-4 years of experience to lead and enhance our presence across key social media platforms. The ideal candidate will have a proven track record in building and managing social media accounts, possess strong creative and analytical skills, and be adept with industry-standard tools for social media management and content posting. You will play a pivotal role in connecting brands with the timeless experience of the fortune cookie, transforming it into engaging social media content that resonates with a modern audience.
Key Responsibilities
Social Media Strategy:
- Develop and implement comprehensive social media strategies to build and grow OpenFortune’s presence on LinkedIn, Instagram, TikTok, and other relevant platforms.
- Set clear goals and KPIs to measure the effectiveness of social media campaigns.
Content Creation and Curation:
- Create, curate, and manage high-quality content that aligns with OpenFortune’s brand and value proposition.
- Highlight how brands can participate in the fortune cookie experience through innovative content.
Account Management:
- Build and optimize social media profiles to increase visibility and engagement.
- Ensure consistency in brand messaging and visual identity across all platforms.
Community Engagement:
- Manage daily operations of social media accounts, including posting, monitoring, and responding to interactions to foster a vibrant and engaged community.
- Engage with followers, respond to comments and messages, and manage online conversations to enhance brand loyalty.
Growth and Optimization:
- Implement strategies to grow social media following and increase engagement rates.
- Conduct A/B testing on content and strategies to optimize performance.
Trend Analysis and Research:
- Stay updated on the latest social media trends, tools, and best practices to keep content fresh and relevant.
- Incorporate how the fortune cookie continues to be a cultural staple into social media strategies.
Analytics and Reporting:
- Track and analyze social media performance metrics to assess the effectiveness of campaigns.
- Prepare regular reports with insights and recommendations for continuous improvement.
Collaboration:
- Work closely with the sales and marketing teams to ensure cohesive messaging and support broader company initiatives centered around the fortune cookie experience.
- Collaborate with designers and content creators to produce visually appealing and engaging content.
Tool Management:
- Utilize and manage social media management and content posting tools to streamline workflows and enhance productivity.
Qualifications
Experience:
- 2-4 years of experience in social media management, marketing, or a related field.
- Demonstrated experience in building and managing social media accounts from the ground up.
Skills:
- Strong understanding of major social media platforms (LinkedIn, Instagram, TikTok) and their respective best practices.
- Excellent written and verbal communication skills.
- Proficiency in graphic design is a plus (experience with tools like Canva or Adobe Creative Suite).
- Ability to create engaging multimedia content, including images, videos, and infographics.
Technical Proficiency:
- Social Media Management Tools: Hootsuite, Buffer, Sprout Social, or similar platforms.
- Content Creation and Design Tools: Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), or similar.
- Analytics Tools: Google Analytics, Facebook Insights, Instagram Insights, TikTok Analytics, or similar.
- Project Management Tools: Asana, Trello, Monday.com, or similar.
- cAI Tools
- Scheduling Tools: Later, Planoly, or similar platforms for content scheduling.
Key Responsibilities
Social Media Strategy:
- Develop and implement comprehensive social media strategies to build and grow OpenFortune’s presence on LinkedIn, Instagram, TikTok, and other relevant platforms.
- Set clear goals and KPIs to measure the effectiveness of social media campaigns.
Content Creation and Curation:
- Create, curate, and manage high-quality content that aligns with OpenFortune’s brand and value proposition.
- Utilize AI tools like ChatGPT, Jasper, and Copy.ai to generate engaging captions, blog snippets, and diverse content ideas.
- Highlight how brands can participate in the fortune cookie experience through innovative content.
Account Management:
- Build and optimize social media profiles to increase visibility and engagement.
- Ensure consistency in brand messaging and visual identity across all platforms.
Community Engagement:
- Manage daily operations of social media accounts, including posting, monitoring, and responding to interactions to foster a vibrant and engaged community.
- Use AI-driven chatbots like ManyChat or Chatfuel to automate customer interactions and enhance engagement.
Growth and Optimization:
- Implement strategies to grow social media following and increase engagement rates.
- Conduct A/B testing on content and strategies to optimize performance using tools like Sprout Social and Buffer.
Trend Analysis and Research:
- Stay updated on the latest social media trends, tools, and best practices to keep content fresh and relevant.
- Incorporate how the fortune cookie continues to be a cultural staple into social media strategies using AI-powered trend analysis tools like Trendspotter and BuzzSumo.
Analytics and Reporting:
- Track and analyze social media performance metrics using Google Analytics, Brandwatch, and AI-powered analytics tools to assess the effectiveness of campaigns.
- Prepare regular reports with insights and recommendations for continuous improvement.
Collaboration:
- Work closely with the sales and marketing teams to ensure cohesive messaging and support broader company initiatives centered around the fortune cookie experience.
- Collaborate with designers and content creators to produce visually appealing and engaging content using tools like Canva, Adobe Creative Suite, and Lumen5.
Tool Management:
- Utilize and manage social media management and content posting tools such as Hootsuite, Sprout Social, and Buffer to streamline workflows and enhance productivity.
- Leverage AI-driven project management tools like Asana, Monday.com, and Trello with automation features to manage social media campaigns effectively.
Benefits- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401k
- Unlimited vacation
- Team meetups, dinners and travel
- Unlimited fortune cookiesÂ
- Office space in NYC (not required to be at office)
How to Apply- Submit your resume.Â
- Submit portfolio/samples of your work (if you have)
- 1-2 sentences about a memorable fortune cookie experience.
