Company Overview
After nearly 15 years in the fashion corporate world, Pink Chicken Founder and CEO, Stacey Fraser, decided to take a break and focus on her young daughter and new baby girl while living in NYC and spending summer weekends at the beach. During nap times, she would sew garments made of a multitude of patterns from bright block prints to 60’s florals. The spirit of sunny beach days and her love for vintage textiles came together to create easy and stylish pieces for the beach or dinner, for herself and her daughters.
Today, Pink Chicken is more than a clothing company. We are a joyful flock of happy and creative souls who believe in spreading sunshine, creating original prints and patterns that are designed to last, giving back, sustainability and providing the best customer service to our loyal and growing community.
Position Summary:
Pink Chicken is seeking a qualified team member to assist both our Graphic Designer and Social Media Associates. In this dual-reporting role, you will report to two different managers, splitting your time evenly between graphic design and social media responsibilities. On the graphic design side, you'll support the execution of emails, digital ads, social media assets, and retail collateral. For social media, you'll work with the team to manage the social calendar in alignment with Pink Chicken's marketing strategy and engage with the community. This position offers an exciting blend of creativity and brand communication, with approximately 50% of your focus on graphic design and 50% on social media.
Responsibilities:
- Design on-brand, visually appealing marketing assets for a variety of channels, including the website, email campaigns, social media, digital ads, and retail collateral
- Collaborate closely with the Marketing team to explore innovative ways to evolve the brand through graphic design and social media
- Maintain a social media calendar aligned with the brand’s marketing strategy, while developing new ways to engage the community and ensuring all platforms are consistently updated with current imagery and assets
- Post regularly on key platforms, including Instagram, Pinterest, and TikTok, while growing our presence on newer platforms
- Adjusting social media postings based on key performance indicators to optimize engagement and reach
- Adapt and adjust postings based on social key performance indicators
- Executing social community engagement by responding to comments and feedback in a timely manner, maintaining the brand voice, and handling outbound engagement such as commenting on community posts and tags
- Staying current on social media trends and implementing those that align with the Pink Chicken brand
- Act as a liaison between the brand and the PR agency, ensuring they receive updated assets, communication, and brand information
- Build and maintain existing relationships with influencers and brand partners, ensuring consistent and meaningful collaborations
- Assist the Marketing team with a variety of projects, including collection launches, photoshoots, new store openings, giving back initiatives, and events
Qualifications:
- Bachelor’s degree preferred, or equivalent relevant fashion/social media experience
- 1-3 years Graphic Design experience (internships count)
- Excellent interpersonal skills with the ability to build good relationships at all levels of the organization
- Must possess strong communication skills both written and verbal
- Ability to collaborate effectively and prioritize multiple tasks in a fast-paced environment
- Deep passion and fresh perspective in both graphic design and social media, with a strong interest in fashion and aesthetics
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, Lightroom), Canva, and related software
- Solid understanding of social media platforms (Instagram, Facebook, Pinterest, TikTok, etc.) and trends
- Strong graphic and layout skills, with a creative mindset and keen attention to detail
- Ability to multitask and manage time efficiently
- Video editing and illustration experience are a plus
Compensation:
At Pink Chicken, we are committed to providing competitive pay and benefits. Compensation packages are based on a wide array of factors unique to each candidate including but not limited to skill set, years & depth of experience, and specific office location.
The annual total cash compensation range is $55,000 - $58,000. However, actual pay can vary based on a candidate’s qualifications, skills and competencies, as well as location.
Equal Employment Opportunity Statement
Pink Chicken is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law.
Disability Accommodation
We are committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.