Unique opportunity to lead product marketing efforts and make a major impact on the future strategic marketing growth initiatives of a leading global alternatives asset management firm. Listed Real Assets Experience is a must have.
Major Responsibilities/Activities:
- Strategic Leadership:
- Develop and execute the product marketing strategy for the firm's investment products, aligning with the firm's overall business objectives.
- Define and maintain the product marketing material for all investment products.
- Messaging: ensure simple straightforward consistent messaging across all material.
- Ensure we meeting service level agreements each month and quarter.
- Lead a team of product marketers, providing direction, mentorship, and support to ensure high performance.
- Serve as a key member of the marketing leadership team, contributing to broader marketing strategies and initiatives.
- Own and manage the listed real estate channel within product marketing (messaging, material, updates, QC, SLA’s).
Product Positioning and Messaging:
- Lead quarterly messaging process with Investments, Portfolio specialists and Product Management to ensure that marketing materials accurately reflect product features, benefits, and value propositions.
- Create compelling product positioning and market messaging that clearly differentiates The firm and outlines the why now for each asset class.
- Manage and oversee the development of marketing collateral, including presentations, product briefs, sales flyers, brochures, whitepapers, and web content.
Market Research and Insights:
- Conduct market research to understand industry trends, competitor offerings, and customer needs.
- Use insights from research to inform product development and marketing strategies.
- Monitor market and product performance, providing regular updates and recommendations to senior leadership.
Sales Enablement:
- Partner with the Creative services and distribution to develop tools and resources that support the sales process, Seismic access, livesends, etc.
- Ensure that the Sales team is equipped with the latest product information and competitive intelligence.
- Lead initiatives to drive product adoption and sales growth.
Minimum Requirements:
- 10+ years of experience within the financial services industry, with a strong focus on asset management and marketing.
- Asset class experience in real estate—listed real estate priority, private experience a plus.
- Bachelor's Degree
- Deep understanding of financial products, including mutual funds, ETFs, and alternative investments.
- Excellent leadership and team management skills, with experience leading cross-functional teams.
- Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable messaging.
- Exceptional communication and presentation skills, with the ability to influence and inspire stakeholders at all levels.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.