DIRECTOR of MARKETING
Join the Revolution in Pet Health
Our client, an industry trailblazer in pet wellness, is seeking a dynamic Director of Marketing to lead the charge in transforming the pet care industry. As the architect of innovative pet health solutions, our client is a trusted partner to pet parents—offering peace of mind from everyday pet wellness offerings to coverage for unexpected emergencies. Their mission is simple: to empower pet parents with the tools, advice, and confidence to give their pets the care they deserve.
Why You’ll Love This Team
This is more than a job; it's a mission with a side of fun. At our client’s company, you’ll solve complex challenges daily, all while being surrounded by a team that’s as passionate about pets as they are about performance. Here, authenticity and efficiency reign supreme. No egos, just results. They prioritize merit over pedigree, believe in fair compensation, and never take themselves too seriously. If you’re looking to be part of a company that’s redefining pet wellness; a soon to be mainstay of a company's standard benefits, this is where you want to be.
Why You’ll Love This Role
As our client's Director of B2B Marketing you will develop and lead the company's brand and B2B marketing strategies. This key role will be responsible for multiple go-to-market programs, including building brand awareness and consideration with our B2B employer segments, developing marketing acquisition and lifecycle initiatives, driving sales enablement, and owning the voice of our customer. Additionally, you will spearhead awareness and consideration campaigns targeting end users, particularly during open enrollment periods.
What You Bring to the Table
- 7+ years of B2B Marketing experience, with strong proficiency in B2B2C marketing programs and strategies
- Experience in a high-growth startup environment
- Proven track record of developing and executing successful brand awareness campaigns that target employers
- Demonstrated ability to lead and shape compelling content strategies aligned with brand voice, engaging target audiences through LinkedIn, blogs, podcasts, and company website
- Expertise in creating marketing materials and strategies that effectively communicate product value propositions for diverse buyers/stakeholders/audiences
- Experience building B2B marketing functions and/or strategies from early stages
- Proficiency in account-based marketing (ABM)
- Successful history of developing and delivering go-to-market plans
- Exceptional written, verbal, and interpersonal communication skills
- Ability to work cross-functionally with product, sales, and customer success teams
- Strong executive presence, communicating with passion and creative thinking
- Self-starter capable of juggling multiple priorities in a fast-paced, dynamic, and often ambiguous environment
- Problem-solving aptitude with the ability to craft strategic and tactical solutions
- Data-driven decision-making approach focused on customer needs
- Not afraid to get your hands dirty with day-to-day tasks to get things done
- Obsession with driving a best-in-class experience for both employer partners and end users
Yes, Great Benefits are a Part of the Package
- Company paid medical premiums
- Dental, vision, voluntary life, short term disability and long term disability
- Unlimited paid time off & extended holiday break
- 12 weeks parental time off
- 401(k)
- Company paid Wagmo pet wellness and insurance plans
- Pet-friendly office
- Regular company-wide events
This hybrid role requires at least three days a week in the NYC office and reports directly to the COO.
All of SWG's clients strive to build a workforce composed of individuals with diverse backgrounds, abilities, minds, and identities that will help us to grow, not only as a company, but also as individuals. Our clients are all Equal Opportunity Employers.
