DIGITAL MARKETING EXPERIENCE WITHIN THE ASSET MANAGEMENT INDUSTRY REQUIRED
Excellent opportunity to lead the strategic digital marketing strategy and manage a team of digital marketers with a leading global alternatives asset management firm.
Major Responsibilities/Activities
- Develop, implement, and oversee a comprehensive digital marketing strategy and roadmap that aligns with the firm's global objectives, drives meaningful engagement with clients, and enhances the firm’s brand recognition
- Lead, mentor, and develop a high-performing team of four digital marketing professionals, fostering a collaborative, results-driven and innovative environment
- Define clear responsibilities, SLAs, and KPIs for digital marketers, and hold the team accountable for their deliverables
- Lead the management and optimization of the firms' digital assets, including our websites, email marketing, SEO, intranet, and sales enablement tool
- Facilitate open, transparent communication across teams and establish strong partnerships with internal stakeholders (executive leadership, IT, channel marketing, corporate communications, creative, distribution, legal and product) and external agencies
- Manage multiple digital marketing projects simultaneously, ensuring they are completed on time, within scope, and aligned with business objectives
- Monitor, analyze, and report on key digital metrics, using data-driven insights to optimize performance and inform decision-making across all digital initiatives
- Oversee the development and execution of the firm’s digital roadmap, managing the project intake system to ensure alignment with strategic priorities and efficient resource allocations
- Inform targeted email marketing campaigns and lead generation programs, as well as the overall email and lead management strategy, that drive client engagement, acquisition, and retention
- Ensure digital marketing is integrated within the firm’s aligned owned, earned and paid media strategy
- Keep abreast of the latest digital marketing trends, technologies, and best practices to continuously innovate and elevate the firm's digital marketing efforts
Minimum Requirements:
- 10 years of digital marketing experience
- Demonstrated ability to lead and develop a digital marketing team, with experience managing direct reports
- Extensive experience managing complex digital projects from concept to completion, with a strong ability to meet deadlines and manage resources
- Ability to manage multiple complex digital projects simultaneously
- Strong organizational, project management, and communication skills
- Hands-on experience with web analytics tools, marketing automation, CMS, and CRMs. Preferred experience with: Google Analytics, WordPress, Salesforce and Pardot.
- Strong interpersonal skills, with a proven ability to work cross-functionally and build relationships across different departments, with the ability to present complex ideas to both technical and non-technical stakeholders
- Ability to analyze data to drive decisions, optimize sites and campaigns, and measure ROI
- Experience in the asset management industry, including knowledge of financial products, both listed and private investments, and regulatory requirements