Role Overview:

The Retail Marketing Manager will play a key role in managing marketing activities with our wholesale partners and owned and operated retail stores across both of Jaya's brands, Cinq à Sept and LIKELY. As the Retail Marketing Manager will partner closely with the wholesale account executive and DTC retail team to develop and execute compelling seasonal marketing campaigns with the goal of driving traffic and sales. You will be responsible for ensuring seamless delivery of all marketing assets and initiatives across wholesale accounts, managing timelines, and ensuring brand alignment.

Key Responsibilities:

Collaborate with account executives and retail marketing teams to craft dynamic, data-driven seasonal marketing campaigns that align with business objectives
Oversee campaign logistics, including the coordination of photography, key looks, samples, and budget management to ensure timely and successful execution
Develop and submit creative briefs for wholesale-specific needs such as seasonal product knowledge guides, digital lookbooks, and training materials
Provide strategic support for wholesale events, including Personal Appearances and trunk shows, by managing event materials such as guidelines, invitations, signage, and more
Coordinate in-store installations, managing seasonal visual displays, new product/category launches, and shop-in-shop experiences to enhance brand visibility
Maintain and manage the wholesale marketing calendar, acting as the primary liaison between wholesale teams and internal departments including eCommerce, PR, and marketing
Ensure consistent brand messaging across all wholesale touch points, keeping in alignment with overarching brand strategies

YOUR PROFILE:

2-4 years of relevant experience in retail or wholesale marketing, preferably within the fashion or retail industry
Strong interpersonal skills with the ability to effectively communicate with both internal teams and external partners on various levels
Proven experience managing multiple projects simultaneously, with a strong ability to prioritize tasks, meet deadlines, and work within budget constraints
Excellent written and verbal communication skills with a keen attention to detail
Familiarity with industry tools and platforms such as Launchmetrics/Fashion GPS, NuOrder, and other digital asset management systems
Baseline knowledge of retail analytics and sales related KPI’s
Ability to travel for store site visits on an as need basis
Ability to work in a fast-paced environment and adapt to changing priorities
Experience in event coordination, visual merchandising, or brand marketing

Jaya Apparel Group, LLC

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Retail Marketing Manager