Social Strategist

at Hawthorne, New York, NY

Hawthorne is seeking a full-time Social Strategist to support social, influencer, and marketing initiatives. You’ll be working from our headquarters in New York and will be an integral member of our Marketing and Creative teams.

About Hawthorne

Hawthorne is reinventing the world of cologne and men’s care through thoughtful design and quality ingredients. Hawthorne products further elevate and complement one’s personal scent and style. Our product line is sold at Nordstrom, Urban Outfitters, and Target and includes over 90+ unique personal care products including award-winning colognes, hair care, and skincare. Our team's roots are in fashion, art, and music, and we’ve been featured in GQ, Hypebeast, The New York Times, Forbes, WSJ, and Vanity Fair. We’re a venture-backed company with the same investors behind SKIMS, Glossier, Peloton, and Oatly.

We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.

What You’ll Do

Own social media for the Company including content ideation, planning, creation, posting, and engagement across primary channels (TikTok and Instagram) and other secondary channels
Own influencer marketing, the ambassador program, and creator partnerships for the Company including sourcing, seeding, content creation, and relationship management
Quickly identify and adapt relevant social media trends into high reach and engaging content
Be responsible for hitting social media and influencer Company goals across reach, followers, and engagement
Help draft strategic and on-brand marketing briefs
Provide insights and analysis on campaign performance to drive data-driven decision-making
Support Marketing and Creative teams on both day-to-day initiatives and longer-term campaigns
Support Marketing and Creative teams with pre-shoot planning and on set
Support Operations and Retail teams on various initiatives

Who You Are

College graduate from a 4-year bachelor program
Marketing, Communications, Design, or Business Administration degrees preferred
Familiarity with TikTok and Instagram (in a professional or personal context) required
Experience creating content on social media preferred
Experience in influencer marketing preferred
Basic photo editing knowledge (in app or in Photoshop) preferred
Enjoy working in fast-paced and collaborative environments
Highly structured worker with deep sense of ownership
Naturally proactive in their approach
A true team player; no task is too small

Benefits

Compensation range: $50-60k per year
Company laptop
Full set of Hawthorne products + an employee discount

Scheduling Requirements

In office 2-3 days per week in our Manhattan, NY office

Hawthorne

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