ESPN needs a talented and experienced marketing professional with proven strategic experience to lead the data and technical strategy, and activation to support marketing, for our in-house CRM team with a mission for fan and subscriber centric lifecycle marketing. This position implements and leads industry data-driven CRM strategies and tactics across channel and reports into the Director, CRM. This position is located in New York, New York.

Departmental Summary:

The ESPN Media team combines the power of brand building and performance marketing through integrated planning, audience understanding and measurement to drive results.

Responsibilities:

Partners cross-functionally to deliver best in class experiences to our fans by leveraging data and technology
Lead ESPN BET CRM strategy, partnering closely with internal cross-functional teams and PENN Entertainment’s CRM team
In partnership with Brand Marketing, lead and execute Fantasy campaigns across CRM channels. Including but not limited to, Fantasy Football, Basketball, Baseball and Hockey
Oversee execution of complex campaigns, with varying audience criteria across email, in-app, web and CTV
Collaborates with our ESP to implement and deliver highly personalized fan experiences
Develops audience strategy and activation leveraging 0 and 1st party data
Leads segmentation strategies across multiple platforms (Adobe Campaign, Braze) and develop strategic plans to expand data and technology capabilities to improve our targeting and ultimately, our fan experiences
Implements and endorses operational efficiencies to reduce execution risk, streamline processes, and improve output
Guides team who will be responsible for QA’ing Email campaigns and trafficking in-app messages
Move ESPN forward by continuously evolving and advancing our CRM/segmentation capabilities (with data, technology, science, etc.)
Identifies needs in data, science, segmentation tools, resources, etc. that enable better understanding of audiences, to power deeper segmentation and activation strategies
Defines what data-science solution is best suited to meet the business need (i.e. business rules, scoring, inferred modeling, predictive modeling, personalization, etc.)
Works with analytical partners to manage testing plans that optimize audience selection, creative/messaging, frequency, sequencing, etc., and proven ability to lead measurement process to determine results

Qualifications:

Minimum of 7 years of audience and/or data strategy experience with marketing-activation technology, ideally worked with CRM and customer data marketing systems (e.g., DMP, CDPs, email/app activation platforms, etc.)
Minimum of 2 years’ experience managing employees and leading teams
Proven ability to:
- Act as subject matter expert on state of the data, audiences, technology
- Learn new data and technology systems and maximize the value they can deliver
- Manage complex relationships and negotiating with senior leadership to create alignment and influence leadership as needed
Has a professional background in sports betting or a vested interest in the category
Manage documentation and strategic framing of complex audience strategies in user-friendly ways so they are easily and clearly understood by partners
Proven success influencing leaders from other teams and organizations with audience prioritization
Leadership track record of working with key partners to ensure CRM needs are on their roadmap, and provide requirements and support as needed
Proven ability to clearly and frequently communicate with leadership and partners, by providing notes and documentation to ensure alignment and clarity

Preferred Qualifications:

Experience with CRM technology and software capabilities
Experience in data querying/mining, data science, data analyst
Exposure to executives telling complex data and technology updates, in clear and compelling ways
Strong knowledge or experience in the sports betting industry

Required Education:

Bachelor’s degree or equivalent in marketing or a related field

Preferred Education

Master’s degree or equivalent in marketing or related field

#ESPNMedia

The hiring range for this position in New York, NY is $108,404 to $145,420 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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