We are seeking a dynamic, strategic, and forward-thinking Brand Manager to join our team to help drive growth for our brands. The ideal candidate is a highly motivated, consumer-centric, beauty enthusiast who has experience developing brands, annual marketing planning, and 360° campaign development to successfully drive growth. This individual is the ultimate brand champion in the marketing team leading and collaborating with cross-functional and external partners towards our aligned brand vision.

Key Responsibilities:

Brand Strategy:

Support the development of brand strategies, aligning annual marketing plans with senior leadership and present to Sales and retail partners.
Proactively identify emerging trends across consumer, salon, competitive, social conversation, and technology to inform product development
Deeply understand our consumers to deliver insight led brand plans and communication campaigns.
Analize market and competitive data (syndicated data, panel data, etc.) to guide brand strategy and drive revenue growth and share growth

Marketing Campaigns & Execution:

Lead development of the annual marketing calendar, ensuring all key activations (launches, promos, events, etc.) are captured and kept up to date.
Lead development of briefs that give focused direction to internal and external partners for marketing initiatives that build equity and deliver business results
Drive the strategy and execution of 360° marketing campaigns, including launch toolkit development, and digital/social/retail support
Oversee campaign execution across digital, social media, PR, and in-store activations.
Ensure that all campaigns are executed on time, on strategy, and within budget.
Monitor competitor activities and market trends to keep the brand innovative and cutting-edge.
Develop programs and campaigns that enhance customer engagement and build long-term loyalty.
Foster relationships with influencers (professional and consumer) and industry experts to drive brand advocacy.

Cross-functional Leadership:

Partner closely with Sales, Education, Customer Marketing, Social eCommerce, and Creative to ensure cohesive brand visuals, messaging, and execution across channels.
Partner with external agencies to ensure products and seasonal activations are planned and executed on schedule and within budget.
Assist in leading cross-functional teams to bring campaigns and product innovations to market.

Brand Performance & Analysis:

Own Brand P&L driving top line and bottom-line growth
Analyze and report on brand performance metrics, consumer insights, and campaign results to optimize future strategies.
Use data and market analysis to adjust marketing strategies and product offerings to meet business goals.
Conduct post-mortem analysis of all marketing efforts, identifying successes and areas for improvement.

Budget Management & Tracking:

Own and manage the marketing budget, ensuring invoices are submitted and approved on time and tracked.
Work with finance on accruals and reallocations as needed.
Ensure all campaign-related expenses are accounted for, staying within approved financial parameters for product launches, Limited Editions, and other key initiatives.

Qualifications:

Bachelor’s degree in marketing, communication or business, or a related field; an MBA is a plus.
5+ years of experience in brand management, preferably within beauty or CPG.
Proven track record of driving brand growth and executing successful marketing campaigns.
Insight driven marketer with proven track record identifying consumer need gaps into growth opportunities.
Analytical mindset with the ability to interpret complex data and market trends.
Experience in managing and tracking project-specific budgets, ensuring initiatives are delivered on time and within financial parameters.
Strong leadership skills, with experience managing cross-functional teams.
Excellent communication and presentation skills.
Passion for beauty, fashion, and staying ahead of industry trends.
Proficient in Microsoft Office (Word, Excel, PowerPoint)
Highly experience analyzing IRI and or Nielsen data.

Preferred Skills:

Experience in product development, integrated brand marketing, storytelling, and developing 360° campaigns.
Experience working with retailers such as Ulta, Target, Walmart and Salon Centric as well as DTC.
Strong project management skills, with the ability to manage multiple campaigns simultaneously.
Creative thinker with an entrepreneurial spirit, comfortable questioning the status quo in a dynamic, fast-paced environment.
Able to build influential and collaborative relationships across teams and functions and articulate a vision that inspires colleagues and customers alike.

Beauty by Imagination (BBI)

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